Email List Building Strategies

Honestly, everyone making money online has an email list. It’s the number one key to opening the success floodgates. Once you have a list built, you can market to it again and again. It’s a resource you can tap at any time and generate income.

OK, but how?

Here are the three components of list building:

• Your Landing Page
• Your Bribe
• Your Confirmation Page

Your Opt-in Page – The squeeze page is the first thing your visitor is going to see. It’s the page where you ask them for their email address. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. Your call to action tells the visitor what to do. You opt-in rates will take a dramatic nose dive without it. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to add a compelling video to the page. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.

It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. There are also list building systems that have everything pre-built for you.

The Incentive – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Most people are very protective of their email address. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. It has to be something that people actually want. And can benefit from. For example:

• A report
• A piece of software
• Videos
• An email training series

Basically, you just need some content. Something that’s useful and helpful to your visitors. And of course it has to be free. If you make it good enough, they will give you their email in exchange.

Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. Just give them a topic and they will write the content. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. And whole thing will only cost a hundred and fifty buck.

You can also get email list building tools that include the premium. There are two important things about the email series. The first thing is that it delivers value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. Affiliate products are easy because you don’t have to do anything at all. And it enables you to generate cash right away from your new list.

The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. And it helps you establish the relationship. Then they’re more receptive when you email them.

This is another case where you can get a complete marketing package. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.

In closing

It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Once you’ve got it built. You’ve got a license to print money!